Privacy Policy
Last updated: JUNE 2024
Overall
This Privacy Policy describes how My Store (referred to as the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from theweelittles.shop (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.
Please carefully read this Privacy Policy. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please refrain from using or accessing any of the Services.
Changes to This Privacy Policy
We may periodically update this Privacy Policy, including changes related to our practices or for other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the Site, and we will update the "Last updated" date while complying with applicable legal requirements.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected personal information about you from various sources, as detailed below. The information we collect and use depends on your interactions with us.
In addition to the specific uses outlined below, we may employ the information collected about you for communication, service provision, compliance with legal obligations, enforcement of applicable terms of service, and to safeguard or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The personal information we collect depends on how you interact with our Site and use our Services. When we refer to "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections outline the categories and specific types of personal information we gather.
Information We Collect Directly from YouInformation you directly provide to us through our Services may include:
Basic contact details, such as your name, address, phone number, and email.
Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, including your username, password, and security questions.
Shopping information, including the items you view, add to your cart, or place on your wish list.
Customer support information, including the content you include in your communications with us, such as when sending a message through the Services.
Some features of the Services may necessitate you to provide certain information directly about yourself. You may choose not to provide this information, but doing so may hinder your ability to use or access these features.
Information We Collect through Cookies
We also automatically collect certain information about your interactions with the Services ("Usage Data"). To achieve this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may encompass details about how you access and utilise our Site and your account, including device information, browser information, network connection details, IP address, and other information concerning your interactions with the Services.
Information We Obtain from Third Parties
Lastly, we may acquire information about you from third parties, including vendors and service providers who may collect information on our behalf.
This may include:
Companies that support our Site and Services, such as Printify, Amazon, Printiful, etc.
Payment processors, who gather payment information (e.g., bank account details, credit or debit card information, billing address) to process payments and fulfil your orders as requested, thereby fulfilling our contractual obligations to you.
When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we, or third parties we collaborate with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of third parties. For more information, please refer to the section below, "Third Party Websites and Links."
How We Use Your Personal Information
We use your personal information for the following purposes:
1. Providing Products and Services: We employ your personal information to provide you with the Services, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, maintaining and managing your account, arranging for shipping, facilitating returns and exchanges, and enabling you to post reviews. This is necessary for the performance of our contract with you.
2. Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying advertisements for products or services. This may involve using your personal information to enhance the Services and advertising on our Site and other websites.
3. Security and Fraud Prevention: We employ your personal information to detect, investigate, or act against potential fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for safeguarding your account credentials. We strongly recommend not sharing your username, password, or other access details with anyone else. If you suspect your account has been compromised, please contact us immediately.
4. Communication: We use your personal information to provide customer support and enhance our Services. This is in our legitimate interests to be responsive to you, provide effective services, and maintain our business relationship with you.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use in connection with powering our store with BigCommerce, please refer to BigCommerce Cookies. We utilise Cookies to enhance and improve our Site and Services, including remembering your actions and preferences. We also employ them for analytics to gain a better understanding of user interactions with the Services, which is in our legitimate interest to administer, enhance, and optimise the Services. Additionally, we may allow third parties and service providers to use Cookies on our Site to customise services, products, and advertising on our Site and other websites.
Most browsers accept Cookies by default, but you can configure your browser settings to remove or reject Cookies. Please be aware that disabling or blocking Cookies can adversely affect your user experience and may cause certain features and general functionality of the Services to malfunction or become unavailable. Moreover, blocking Cookies may not completely prevent the sharing of information with third parties, such as our advertising partners.
How We Disclose Personal Information
Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:
1. Sharing with vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
2. Sharing with business and marketing partners to deliver services and targeted advertising. Our business and marketing partners will handle your information in accordance with their respective privacy notices.
3. Disclosing information to third parties when you directly request or consent to such disclosure, for instance, to facilitate product shipment or through your use of social media widgets or login integrations, with your consent.
4. Sharing with our affiliates or within our corporate group, as it aligns with our legitimate interest in operating a successful business.
5. In the context of a business transaction, such as a merger or bankruptcy, to fulfil any applicable legal obligations (e.g., responding to subpoenas, search warrants, and similar requests), enforcing relevant terms of service, and safeguarding or defending the Services, our rights, and the rights of our users or others.
We may disclose the following categories of personal information and sensitive personal information (indicated by *) about users for the purposes outlined in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information"
Categories of Personal Information:
1. Identifiers, including basic contact details and certain order and account information.
2. Commercial information, such as order details, shopping history, and customer support correspondence.
3. Internet or other similar network activity, including Usage Data.
4. Categories of Recipients:
5. Vendors and third parties providing services on our behalf (e.g., Internet service providers, payment processors, fulfilment partners, customer support partners, and data analytics providers).
6. Business and marketing partners.
7. Affiliates.
We do not utilise or disclose sensitive personal information to deduce characteristics about you.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. Should you choose to submit user-generated content to any public area of the Services, please note that this content will be public and accessible to anyone.
We have no control over who can access the information you opt to make available to others, and we cannot guarantee that parties with access to such information will respect your privacy or safeguard it. We do not take responsibility for the privacy or security of information you publicly disclose or receive from third parties or for the accuracy, use, or misuse of any information disclosed or received from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. When you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not assure and are not accountable for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Any information you provide on public or semi-public venues, including information shared on third-party social networking platforms, may be accessible to other users of the Services and/or users of those third-party platforms, without limitations regarding its use by us or a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that while we take security measures to protect your information, no security system can be considered absolutely impenetrable, and we cannot guarantee "perfect security." Additionally, information you send to us may not be secure during transmission. We advise against using insecure channels for transmitting sensitive or confidential information to us.
The duration for which we retain your personal information depends on various factors, including whether we require the information for account maintenance, provision of the Services, compliance with legal obligations, dispute resolution, or enforcement of other relevant contracts and policies.
Your Rights and Choices
Depending on your location, you may have some or all of the rights listed below concerning your personal information. These rights are not absolute, may only apply in specific circumstances, and we may decline your request in certain cases as allowed by law.
1. Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details regarding how we use and share your information.
2. Right to Delete: You may have the right to request the deletion of personal information we maintain about you.
3. Right to Correct: You may have the right to request the correction of inaccurate personal information we hold about you.
4. Right of Portability: In certain circumstances and with specific exceptions, you may have the right to receive a copy of your personal information held by us and request its transfer to a third party.
5. Right to Opt out of Sale or Sharing or Targeted Advertising: Depending on applicable privacy laws, you may have the right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising" under the law. If you visit our Site with the Global Privacy Control opt-out preference signal enabled (where available), we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to access the Site.
6. Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information: You may have the right to instruct us to limit our use and/or disclosure of sensitive personal information to what is necessary for performing the Services or providing goods reasonably expected by an average individual.
7. Restriction of Processing: You may have the right to request that we stop or restrict our processing of personal information.
8. Withdrawal of Consent: In cases where we rely on your consent to process your personal information, you may have the right to withdraw your consent.
9. Appeal: If we decline your request, you may have the right to appeal our decision by directly replying to our denial.
10. Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option provided in our emails. Even if you opt out, we may continue sending non-promotional emails, such as those related to your account or orders.
You can exercise these rights where indicated on our Site or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. To verify your identity, we may need to collect information from you, such as your email address or account details, before providing a substantive response to your request. You may also appoint an authorised agent to make requests on your behalf, but we will require proof that you have authorised them to act on your behalf and may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have concerns about how we handle your personal information, please reach out to us using the contact details provided below. If you are dissatisfied with our response, depending on your location, you may have the right to escalate your complaint by contacting us through the provided contact details or by filing a complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal information outside the country you reside in, including in Ireland. Your personal information may also be processed by our staff and third-party service providers and partners in these countries.
When transferring your personal information out of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the UK, where applicable unless the data transfer is to a country that has been deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy or if you wish to exercise any of the rights available to you, please email us at enquiries@theweelittles.com or contact us using the information provided on our CONTACT page.
GDPR
Data protection is a fundamental right outlined in Article 8 of the EU Charter of Fundamental Rights, which states:
1. Everyone has the right to the protection of personal data concerning him or her.
2. Such data must be processed fairly for specified purposes and on the basis of the consent of the person concerned or some other legitimate basis established by law. Everyone has the right to access data collected concerning him or her and the right to have it corrected.
3. Compliance with these rules is subject to oversight by an independent authority.
This means that every individual has the right to have their personal information protected, processed fairly and legally, and made available to them upon request. If you believe that your personal information is incorrect, you have the right to request its correction.
To further explore your rights under the GDPR, please refer to the following link: data protection.ie.